Sunday, June 22, 2014

London PRIDE on Saturday

A date for your diary:  The London City LGBT PRIDE this coming Saturday 28th June.

London City - The Official London in the Second Life 11th Birthday Events

Relay event raises L$33k in 2 hours

Thank you to everyone who came to the UB40 event last night in London City3.

It was our first ever Relay for Life event and the residents at the concert raised an amazing L$33,437 during the 2 hour show, for Cancer Research.

A big thank you to the performers who waived their fees and to the Relay team for helping us throughout the event.

Saturday, June 21, 2014

London City - Officially SL11B


The opening of Second Life's largest community event is just one day away. It seems like only yesterday we were at the closing events of SL10B and now here we are a year later about to celebrate the opening of SL11B, Second Life's Eleventh Birthday.


This years event features the best and brightest that Second Life has to offer, and we are pleased that London City has been counted among them. The only London in Second Life asked to participate at the Official SL11B event, the London City Exhibit is based on a bright and prosperous future.

Of course, being the only London chosen to exhibit did present some pressures but we happily rose to the challenge. It was great to be able to build in confidence knowing that those who abused their Second Life Birthday parcel last year to grief us were excluded from participation this year.

The build began with a concept and quickly took on a life of it's own. Growing and changing to become what we feel exemplifies this years theme, "The Empires Of The Future Are The Empires Of The Mind".

As part of the SL11Big Hunt, we have not one but TWO free gifts for you. These items were created by London Brand exclusively for London City's Exhibit. But you'll have to wait until tomorrow when the regions officially open before you can get your hands on these one of a kind items.
Everyone here at London City would like to thank the Community, Visitors and Merchants for making London City the most popular destination in Second Life.

Brave new world or foolhardy press release?

A couple of day ago Latif Khalifa (developer for Radegast, Singularity, Opensim and many more) and a man who is definitely a man in the know, posted to SL Universe:

"Linden Lab is working on a next generation virtual world. Most of Lab's development resources are already working on it. Smaller dev team headed by Oz Linden remains working on SL.
The new worlds will be closed sourced, and not backward compatible with content from SL"

His statement captures the essentials of it, but 2 days later Linden Lab has issued the statement:

"The next generation virtual world will go far beyond what is possible with Second Life, and we don't want to constrain our development by setting backward compatibility with Second Life as an absolute requirement from the start. That doesn’t mean you necessarily won’t be able to bring parts of your Second Life over, just that our priority in building the next generation platform is to create an incredible experience and enable stunningly high-quality creativity, rather than ensuring that everything could work seamlessly with everything created over Second Life’s 11 year history."

Well this is great news if the platform is to be released immediately and we can all start packing up our boxes ready to move.  If however we are a year or more away from it, haven't they just effectively killed SL, the very platform that they say will be around for many years to come?

Do they expect designers, scripters and builders to continue to develop their content at the same rate as before, knowing of an imminent move, where it is likely that the content will not be easy to port across to the new platform, if at all?   Do they expect the residents of Second Life to continue to invest in purchases of clothing, animations and scenery from the Market Place, being aware that it will only be of use on the SL platform that is going to suffer an unprecedented mass exodus of users?

I often have a really hard time understanding how such a large company fires so wide of the mark of basic standards of marketing.  Any where else on the planet, development of a product with such resounding repercussions would be totally behind closed doors, with a big announcement when it was ready to be released - and not before, for fear of frightening current investors.

To say that something so massive is going to happen at some point, without the new offer even being available to see is utterly astonishing because it so undermines the existing offer, to the point where anyone thinking of any significant investment in SL is bound to think twice. 

Are you going to buy a sim for $300 a month and start something new in Second Life that will definitely shrink and not grow, or are you going to hold out and see if they have fixed the pricing structure at long last in the new world and offer regions for a fraction of the cost?

The speculation about the announcement is that Linden Lab wanted to announce it to tie in with SL11B.  Couldn't they have waited until SL12B and say 'here it is', rather than leave everyone in the lurch, guessing about the future and the monies they have already invested?

A foolhardy and quite astonishing press release if you ask me. Go back to Business School.

Sunday, June 15, 2014

UB40 - Relay for Life Event

London City is hosting its first ever Relay for Life Event this coming Saturday 21st June raising funds for the charity to help fight cancer.

With a brand new show, UB40 Tribute in Concert, we hope that our visitors, instead of tipping the DJ's and the band, will give their tips of appreciation to the Relay for Life donation tip jars.

UB40 are a British reggae and pop band with more than 50 singles in the UK chart since they began in 1978. 

Selling over 70 million records, the band is best known for songs, Red Red Wine, Kingston Town, Falling in Love With You, Breakfast in Bed, Homely Girl, Don't Break My Heart and many more.

Relay for life of Second Life is an annual activity that takes place in July each year. Volunteers form or join teams to have fun while fundraising and raising awareness from mid-March through mid-July.
In 2013, Relay For Life of Second Life raised over $390,000.
More information can be found here:

The event guide for Relay for Life in Second Life can be found here

Thank you to Jessii2009 Warrhol of the Relay team for inviting London City to participate.  We hope you will enjoy this great event which begins at 12pm SL (8pm UK) in London City3

Monday, June 09, 2014

The Weekend in Video Review

The weekend was an absolute scorcher here in real life London and this was reflected in world as everyone put on their beach outfits and cooled off at the London City beach party.

Sunday, June 08, 2014

London City and SL11B

London City is pleased to announce that once again we have been invited to exhibit at Second Life's biggest Community event, SL11B.

This years theme, Empires Of The Future, has been taken from a quote by Winston Churchill. What better way to personify this than London City, especially during the Centennial of The Great War.

The London City Exhibit, titled The Future Of London In Second Life, is being built to exemplify Winston Churchill's fighting spirit, working towards a future Second Life free from greifing and hatred. A place where all communities co-exist in peace and prosperity.

We were pleased to discover that London City has been chosen as the only London to exhibit at SL11B. With this in mind we have been working to create a distinctive and provocative exhibit.

Watch this space for further developments of the exhibit.

Whilst we build, pop over to London City and join the largest community in Second Life.

Friday, June 06, 2014

Beach Party with the Beach Boys on Saturday

It is Summer in the City and the Beach Boys are just right for the heatwave, with songs such as Surfin USA, Barbara Ann, I Get Around, Wouldn't it Be Nice, Good Vibrations and may more.

We hope you'll wear your Beach Wear (and 500L for being the Best) and join us here in the Park at 12pm SL (8pm UK) for the Party and 1pm SL for the Concert.

This event is sponsored by DX Exchange, money exchange at best rates.

Monday, June 02, 2014

Abranimations 10th Birthday - DANCE HUNT!

Happy 10th Birthday to Abranimations, the original motion capture dance company in Second Life.

To celebrate, Abranimations is holding a Dance Hunt where you can go bananas ... there are a couple of  bananas to click in the London City store, that have FREE brand new dances.  When you have collected  these, hop over to the Animations region and get up to 50 more!

Also, enjoy the Banana Mesh Avatar available free in the Abranimations shop in London City.

The hunt starts here... Good luck!

Teleport to

Abranimation is a registered trademark of Awesome Dog Limited

The Weekend in Video Review

Another stunning weekend in definitive London in Second Life and the start of June saw the temperatures soar and everyone get into the party mood.  Summer in the City has begun.

Here's the video of the weekend in review.  Enjoy!

London City - The Most Popular Destination in Second Life

Sunday, June 01, 2014

Great rates from DX Exchange - 410 L$ for 1 pound

Some great new Linden Dollar rates from DX Exchange!

By telephone,  340 Lindens for a £1 Call

By SMS text message, 300 Lindens for a £1 message

And by using the terminal in-world at the DX HQ in London City...

410 Linden Dollars for £1

Visit DX Exchange at their UK HQ in London City and get great rates when buying Linden Dollars