Friday, December 03, 2010

Merchants of MainLand London: K-CODE.

by Zachary Zufreur

In the spirit of the holidays, let's take a closer look at the shops in MainLand London.

Had an interesting time hanging out with the owner of K-CODE, Ms Kara Dresler. Here’s what she has to say about her high fashion mainstore at London Soho.

Zach: Hi Kara, why made you decide to start a shop in the first place?

Kara: To be honest, K-CODE was a project I started in order to release my daily stress but I ended up being more stressed, finding good places to display my outfits and searching other ways to promote the brand is not easy.

Zach: What does your shop sell and where do you get your inspirations from?

Kara: For the moment, I am creating and selling women clothing. Designing digital clothes, besides of being a bright-funny-colorful experience for me, is also a very challenging one. It is always a good idea to take a look around and challenge our mind in exploring new area. We never know the special things we might encounter by trying something new!

Zach: How do you define yourself with K-CODE?

Kara: The K-CODE project is now just the adventure of me, a simple traveler in this three-dimensional cyber world. I was so amazed to realize that this space, digital as it is, it is also incredibly full of human emotions that we really have to watch our actions and words! If we are not careful enough, we just might step on somebody's dream.

Zach: What made u decide on having a store in London Soho?

Kara: Why do I have a store in Soho??!! Because Soho is a GREAT place for business, of course! A lot of people come here every day either to have fun in the club or just to have a taste of London! The Sim owners successfully added such a great British flavor to the SIM!

*Pauses momentarily*

If you want good sales; if you wish to have a store in a wonderfully designed Sim; if you like to work with reliable sim managers that are always there when needed;


All you have to do is rent at London Soho! I’m enjoying it!

Zach: What do you have to say to people wanting to rent and start a shop?

Kara: Like all good places, both in SL and Rl, the people that brought it into existence create the highest value. Billy Arentire and Torric Rodas. the owners of the SIM, are a great team , friendly, helpful and highly professional. I am so happy for the opportunity to work with them! There have done a lot of great things in London SOHO.

The writer, Zachary Zufreur is the Art Director of SACHI Luxury Group, London SOHO, Regents Park and West End London.

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