Sunday, June 27, 2021


Last night in London, it was a fantastic turn out of all of the beautiful people from everywhere on the grid, flocking to London City to show off their wares.  Some had more wares to show than others, but a wonderful time was had by all. 

We hope you enjoy this video of Pride finale featuring the lovely gorgeous Donna Summer, you the sexy visitors and of course, a skewed look at the weeks news!

This was a crossover event signalling the conclusion of pride and the beginning of the summer season!
It is disco all the way in July. Enjoy, dance, and drink until and fall off your chair. 

Thank you for making it a Pride to remember!

Saturday, June 26, 2021



A very Happy Pride Day throughout the world to everyone!

We hope you will join us today in London City as we reach the climax, with gay anthems, Donna Summer in concert, the cash grab, and more hunky men and beefy women that you can shake your stick at.

It all kicks off at 11am SL time (7pm UK)  Wear your Pride Colours!

See you all later!

Tuesday, June 22, 2021

New Owner of Second Life as a New User in London City

The new owner of Linden Lab and Second Life, Brad Oberwager discusses his experience as a brand new user in Second Life.  He came to London City for assistance and here is how he got on.

Award winning Second Life commercial 2021


This award winning advert for Second Life screened for the first time last night during an commercial break in Lab Gab.

It was filmed for Second life as a collaborative project between Linden Lab and Leverage Media.  The advertisement is known as "The Children of Creation".  It is the first commercial the lab has made featuring a hybrid of real actors and 3d.

The advert was entered into the "Telly Awards 2021" and won the Gold Telly Winner award for Online Commercials Craft-Visual Effects, beating Sony Entertainment.

Friday, June 18, 2021

Second Life is all grown up

 Happy 18th Birthday to Second Life!

On the 23rd June 2003, Second Life opened its doors and rapidly became the biggest Virtual World (in the world!).  This is an accolade it has, to this very day.

Through the rest of June you are invited to celebrate 18 years of Second Life at Shop n Hop, an event with over 320 merchants, exhibits from the worlds finest builders, concerts, DJ's and a meet with the Linden employees of Second Life.

What better place to start, that at the London City exhibit!  Be sure to collect our free gifts and celebrate Second Life's Birthday in Style!

Our very own Billy Arentire also has a store at Shop n Hop, with free gifts, so be sure to visit!

Saturday, June 12, 2021

Happy Official Birthday to The Queen

Her Majesty the Queen turned 95 in April, but today is her official Birthday.   This cunning tradition of doubling up on pressies, originated after a bleak wartime childhood where she would receive just a tangerine and maybe the odd country or two to add to her Empire.

Happy 190th Birthday ma'am.  

See you at London Pride in London City at 12pm SL,  for Dorothy Squires!

HRH tries out new Tonka Toy

Sunday, June 06, 2021

The Pride Newsreel 6th June 2021

We have pushed the boat out with this weeks newsreel.  It contains moving imagery of last night's heart starting beat popping Pride Party..  in colour!

Hold on to your hair-nets  .. Its Pride 2021: The Motion Picture.



Head to for more stuffs.

Saturday, June 05, 2021

Pride Party

Madame Lala's club played host to our first Pride Party last night.  If you were still settling in from a hard week of grind at the office, fear not, we have a great party again today,  Saturday at 12pm SL (8pm UK) after the Worlds end, which begins at 11am SL.

Kicking off Pride 2021 is the legend herself, Tin O' Tuna and todays theme will be Pride Anthems.

Join us today and dress like a trollop. It's Best in Pride!

Friday, June 04, 2021

Ebbe Altberg, CEO Linden Lab, has died.

It is with huge regret that we repost this story from the community pages in Second Life.

Linden Las has announced the untimely death of their CEO, Ebbe Altberg.

This is the message :

Hello, Community of Second Life

Second Life found new highs in 2020 between a worldwide pandemic taking grip, through the times of a tumultuous leadership change in the United States, and during movements of civil changes that will forever live in history books.  Second Life provides many with the comfort of a normal that continues to exist for all of us, where many use it to escape real life pressures, stressors and day to day challenges.  In Second Life we can be our ideal, our best, celebrate all that is good across the world together.  Sadly we have also seen some people go, and they will never be forgotten as they touched us, gave us their best from their hearts, minds and souls - this thing called real life sometimes knocks on our door and makes a call.   

This is one of those calls.

Ebbe Altberg started with Linden Lab as our CEO on February 5th, 2014.  He took the helm of the company and immediately went to work on reinvigorating our spirit and culture.  Ebbe brought a profound openness, and transparency in his operation which was key and that had many effects on all of us internally, and externally.  Lindens were encouraged to be part of the vibrant community in Second Life, to participate in and to cherish it as part of our daily duties.  Ebbe also worked internally on embracing all aspects of Second Life, learning about its many nuances to understand impacts of decisions we make; while being sensitive to those and utilizing all of our resources, which firstly included you, the community, and many of us who are deeply embedded in Second Life.  Ebbe’s goals for Second Life included promoting Second Life as the world’s best virtual world, community and platform.  He also sought new adventures in building next generation products.

As I am here before you today, it is with profound sadness that I share with you Ebbe passed away yesterday evening restfully and surrounded by the love of his family. 

I commit to all of you to carry forward with our mission of making Second Life the biggest, best, most vibrant virtual world that there ever can be.  Together, myself, Grumpity, and Brett, along with Oberwolf at the helm and the entire team, our mission is clear.  To grow Second Life and to ensure the Residents in Second Life continue to be respected and happy.

Rest in peace Ebbe, our fearless, kind, loving, gentle leader, and friend.

Patch Linden and The Linden Lab Team

All of us at London City, send our sincerest condolences to his family, friends and team at Linden Lab.