London Pride in London City!

London Pride in Loncon City is now a Featured Destination! Join us for a weekend of non stop parties!

London LGBT Pride

Celebrate London Gay Pride at London City this weekend (July 1-3) with top drag acts, a street party and performances from the top disco divas on the big stage.

Visit in Second Life

London Pop Festival in London City!

Join us thorughout the month of July for London City's Pop Festival as featured on Second Lifes Destination Guide!

The Summer Pop Festival

London City is holding a Glastonbury-style pop festival throughout the month of July. Each weekend, there will be two outdoor concerts – from both contemporary and emerging bands – culminating in a weekend carnival at the end of the month with the top performers headlining one massive show. Join in the summer fun!

Visit in Second Life

London City - Destination Guide

London City is now a Featured Destination!

London City

London City boasts two night clubs, a pub, cinema, shopping and a large open area hang out, which is a popular meeting place. More info at: http://mainlandlondon.blogspot.com.

Visit in Second Life

London Pride this Weekend in London City

Although Pride was originally formed to promote gay equality, this annual festival held in RL London around the Soho district, has become a Mardi Gras for LGBT members of the community and their friends. 

Each year, tens of thousands of people of all persuasions take to the streets and enjoy a carnival atmosphere with entertainment from some of the top performers and to dance the night away.

Here in London City, Mainland London, we will be celebrating London Pride this coming Friday, Saturday and Sunday with a street party, parade, fairground and concerts including,  Cher, Dolly Parton, Judy Garland, Better Midler and a very special brand new concert from AMY MACDONALD on Saturday night - All on a mega stage in Trafalgar Square.

So get your rainbow coloured outfits on and party on over to London City this weekend!

If it happens in London, it happens first in London City.

Regent and Ruby's Day Out

Showbiz royalty and London City regulars, Regent and Ruby have enjoyed a wonderful day out in Mainland London enjoying the facilities on offer for all visitors to this wonderful region.

Ruby with Regent

Flying over London in the Helecopter

Regent shows off his new line of deluxe limos

Ferrari Rezzer and Golf Cart Rezzer

Try the Microlite

The Mopeds

The couple relax before going skinny dipping...

If it's happening in London it happens first in London City. 

Often imitated, never duplicated.

The Circus Comes To Town

Visitors were treated to another super concert this weekend given by live performer Mapoo Little.

Mapoo had created a circus top, complete with elephants, giraffes, high wire and trapeze, especially for her Cher concert here in London City.

Singing like a pearl as usual, Mapoo involved the audience as more and more people flocked to London City when they heard the circus was in town.

With 83 people at the concert, more than twice the capacity of our old sim, this was an extra special night for all.  Good company, superb music and spectacular show.

Mapoo returns to London City on Saturday 23rd July with an Amy Whinehouse concert.  Don't miss it!

The Sunday sim race was one of our favourites to date.  This time we decided to flood the sim and have a power boat race.

It was the start of a heatwave in real life London and with many of our visitors coming from england in RL, some water to paddle in was especially welcome.

Don't forget, its Amy MacDonald in concert next Saturday.

Have a great week, whichever world you are in.

Concerts in London City This Weekend

This Friday after Bar Soho, head over to Madame Lala's London Revue for a late night evening of Cabaret.  Madame Lala will be playing her famous Disco Remixes and the Barbettes will be inviting you to spend some time with tonights legendary performer, Neil Diamond, who will be on stage at 3pm PDT (11pm UK).   Lala's doors open at 2pm.  Bar Soho opens at 12pm for an evening of Dance music.

Our Main Event this weekend is on Saturday.  Join us at 11am PDT (7pm UK) for Party In The Park hosted by Bar Soho.  Performing the hits of Cher, we have LIVE singer Mapoo Little returning to London City.  Mapoo is an extremely popular singer in Second Life and not to be missed.  Her stage set includes some tremendous pyrotechnics, which add an amazing wow factor to an already incredible show.

With many other events throughout the weekend including Power Boat Racing, Cash For Questions and a Parachute jump, London City is the number one place to be.

Next weekend in Concert, brand new for London City, Amy Macdonald tribute!



SL8B Backstage Pass

It's SL8B - Second Life's 8th Birthday and London City celebrates SL8B with a one of a kind exhibit!

In honour of this event we have created this commemorative 'Back Stage Pass', available from the Freebie Store in Regent's Park.

Clicking the badge will pop up a map that will magically teleport you to the London City exhibit and all the festivities. But hurry, this party only lasts a week!

London City's SL8B Destination Guide!

SL8B: Mainland London in Second Life

Mainland London celebrates Second Life's 8th Birthday with its City Of London Festival exhibit. Real-life London buildings are magically transformed by light and motion, giving visitors the feeling of being in Central London. Enjoy free gifts for everyone at this must-see exhibit.

Visit in Second Life

Here in London City, we were astonished when 73 people turned up for the ABBA concert night. 

We had always been aware that the limit of 40 avatars on our old Mainland sims meant that often some people had to wait forever to get in, but we hadn't realised it had become so much of a problem.  Hopefully that is all at an end now, as London City supports 100 avatars at the same time.  This is particularly good news as 397 individual people visited London City on Saturday alone.

We are thrilled to announce that every one of our 65 stores on sim is now rented to the top merchants in Second Life.  This means that potentially London City has everything you will ever need in Second Life in the one region.

For those London themed parties, check the latest merchant to join London City, the fabulous London Girl store, selling Union Jack styled boots, dresses, leotards, t-shirts and much more!

To style your home with a British flavour, why not visit The Brit Shop which sells, Beds, Fridges, Rugs, Phone Box Shower,  Posters and other accessories for your home.

Which ever street you wander down, you will find it teeming with life and vibrant stores, selling the very best products available in Second Life.

This all adds up to making London City/Mainland London your preferred choice for London in Second Life.

Your London Weekend in London City

Last night a wonderful crowd of faces made it into Madame Lala's to see the wonderful BONEY M in concert.

It was the same Lala club but on our new London City Sim.  It was absolutely wonderful to see 67 people in the club at the same time.   On our old sim only 40 could attend, so it was really great to see that everyone who wanted to be in the club, could be there!

Tonight, The ABBA Party in Regent's Park.   Starts at 12pm PDT (8pm UK) with ABBA in Concert at 2pm (10pm UK).  Hope to see you there.    To be there, click here

Mainland London / London City Celebrates SL8B!

We are delighted to have been invited to participate in SL8B, Second Life's 8th Birthday celebration.

Participants in this years event were asked to create something that conveys the Magic of Second Life.

What could be more magical that a recereation of the real life London as only Mainland London could do! The focus of our exhibit is the City Of London Festival and is a must see!

SL8B opens to the public on 20th June but you dont have to wait that long to get a peek at Mainland London's feature, just have a look at the video below filmed by Regent:



Mainland London is located on the region of London City, and our exhibit is located on the SL sim of Impressive. Visit us in London City now and be sure to check out the exhibit when it opens!

Concerts This Weekend

It's the Official Launch Party for the new London City Estate, home of Mainland London, this Friday, Saturday and Sunday.

Madame Lala opens from 12pm PDT (8pm UK) on Friday with a concert by Boney M at 2pm.   Then on Saturday, head on over to Regent's Park at the same time for ABBA in Concert.

We Got Water

Now, I know that a lot of sims have water and that on the surface it's nothing especially awe inspiring...
However, the Mainland London Community hasn't ever has real sim water to swim in.

With squeals of delight, we took to the water last night and sat and laughed and splashed around.

We have all fallen in love with our new estate land.   We should have done this a long time ago!

Mainland London at London City

A bit of a rollercoaster weekend. Over far too quickly, but they say the best ones are.

On Friday, Madame Lala's opened for a great evening of entertainment with the wonderful Cher singing in Revue and on Saturday the Bee Gees of` `73 performed in Regent's Park to a packed sim.




Then by Sunday, Mainland London Soho had relocated to it's new home in our new London City Estate.

There wasn't any tearful good byes, as everyone grabbed their stuff from our old mainland sim and headed for London City, to find an exact replica of Mainland London Soho and re-rezzed their bits and pieces.  In fact it felt rather surreal.

Mephilo Tor on the mainland has been home to Mainland London for ten months since it started as a little 8,000 meter parcel featuring just Soho Square.   

Bill and I had always thought that would be enough.  Ten stores and a chance to put our feet up for once and play in SL rather than work our socks off.  However it was easier than we expected and the 10 shops were rented before we had even opened and we knew immediately that we were going to need to expand.  

Next we acquired land which become the Regent's Park shopping mall and the same thing happened.  Eveything was rented during the building phase.   And so it continued until we acquired every empty parcel that ever came on sale, evenually ending up with a full mainland region, 70 stores and 16,000 members in our groups and a large team of terrific and supportive staff.

We were so chuffed with the success of this community, but in the backs of our mind, we were also aware of two possible problems, both of which came to fruition early in June.

Firstly, being mainland, only 40 people could visit the sim at the same time, which is fine during a lot of the time, but a nightmare whenever any event was being run as the sim would fill and leave a lot of disappointed people asking why they couldn't get in.    Secondly, on mainland, you cannot choose your neighbours.  Someone can buy connecting land and arrive in your community whether you like it or not.

This was the deciding factor for us and early in June we formed our own estate, London City.  This estate immediately solves both problems.  100 avatars can visit and no one can buy land nearby without permission.

It also solves a third problem that was always going to happen at some stage.   What if we wish to expand further?   Well now we can.  We just have another region turned on and it is as simple at that.

I am mighty proud of our achievements on Mephilo Tor sim and I will miss it.  It was a great home for all of us, but in the end, our family outgrew the house.

Neither Bill nor I ever dreamed that Mainland London would end up being anything close to a sim.  We has just wanted a small area for a club and a few stores, but who are we to ignore demand? :)

We still have a lot of work to do on the new region.   All the buildings are done, but it will take another week of faffing around with the refinements to get it spot on.

The London City team check out the new boozer.

All things being equal, we expect to hold an official opening party for Mainland London in the London City Estate on Friday 17th June.

We hope you can be there.  You are the very people who made this all possible and we offer our humble thanks to our crew and the community that supports Mainland London and all it has become and all that it will be.

Didn't He Do Well?

Long overdue and congratulations to SIR Brucie Forsyth, who dropped in on Regent's Park today to show off his gong.

From 12pm Noon Today (Saturday) The Big Party in the Park is the BEE GEE'S 73.  Please arrive early to avoid disappointment as the old sim can only handle 40 avatars.   From next week, we can accomodate up to 100 in the new London City Sim....  but that doesn't help you tonight... so arrive early :)

Day 2 of building on London City sim

Everything is going according to plan so far on our shiny new sim "London City"

Check the progress when you wish and visit: http://slurl.com/secondlife/London%20City/128/128/24

Don't forget that the clubs and events are still based on Mephilo Tor sim for this weekend.

Press Release For Mainland London

** Press  Release ** 8th June 2011

MAINLAND LONDON moves to PRIVATE ISLAND ESTATE.  Opens 1^st July 2011.

Due to the overwhelming success of Mainland London and the sheer volume of residents  wishing to visit London Soho at peak times, we have decided to move to a full Private Island Region.  This will allow up to  100 avatars to visit us at the same time.

The new region is named “London City” and is an exact copy of the Mainland London based on Mephilo Tor, that you have come to know and love.

This move to  a private region also allows us to make some superb modifications that will enhance the immersive experience of London, including, terraformed land, sim water and lakes, off-sim exhibits and features such as London Zoo.

Another benefit,  is that no one will be able to buy land nearby without our express permission, immediately putting an end to the unacceptable, shady business tactics we have recently witnessed by Agent Provocateurs. 

We will do our utmost to make sure that this transition is as easy as possible for everyone by providing new landmarks and advertising.  We shall continue to run the existing Mephilo Tor sim for a time whilst everyone gets acclimated to the new London City Region.

The Mainland London brand name will continue, but our new title will be the same as the sim title, “London City”, which you will be able to Map and Teleport directly to.   The new estate will be built on the ground, so teleporting will become much easier. Residents can “Map” London and Click the first destination they see in the list and arrive in Soho.

London City is open for public access throughout the building phase, but please bear in mind that we won’t be open for business until 1^st July and that events will continue on Mephilo Tor until that date.

Thank you everyone for making Mainland London so immensely successful and we look forward to welcoming you to the new protected Private Estate.

Concerts This Weekend

Join Madame Lala and her Barbettes for an evening of 80's and 90's Remixed Disco on Friday from 2pm PDT (10pm) UK.   This weeks Revue on stage is CHER in Concert.

The big event in Regent's Park from 12pm PDT (8pm UK) is Bar Soho with Ainume playing the latest Club Chats, then back to 1973 for the legendary Bee Gee's

Events throughout the week in London Soho.

Killer Cucumbers and Concerts

It has sure been an eventful Weekend at your favourite London destination, Mainland London.

Friday saw the delightful return of Demis Roussos wowing the crowd in Madame Lala's, with his energetic songs, including the show stopping climax, Zorba.    Everyone danced until dawn!

Demis Roussos Greek singer, best known for being the main musical partner of movie soundtrack composer and electronic musician Vangelis throughout the 1960s and 1970s. Roussos has sold over 40 million albums worldwide.

On Saturday, our friend Mapoo Little performed live in Regent's Park singing the songs of legend, Tina Turner.  

Mapoo gave an incredible performance.  Her voice was powerful and sultry, as she boomed out the classics, from Private Dancer to Nutbush.   

Being a popular destination, Regent's Park remained at full capacity throughout the evenings events including Mapoo,  Bar Soho and Madame Lala's.   As we always recommend that you arrive early to avoid disappointment!

Sunday morning's Coffee and Donut Kickstart saw the early birds gather in the park for the a catch-up on the weekend.  This early morning gathering is particularly popular with those who for various reasons were unable to attend the night before, but want to know how it went and if there is any gossip!

A Killer Cucumber was discovered at the Sunday Kickstart, but was promptly detonated.

Due to dodgy stock, the afternoons Coffin Race was held over to the following weekend, when an unfortuate side effect was discovered sending people a few million feet into the air.

By the time we had all found each other again, black storm clouds had gathered on the horizon and we thought it was probably time to take cover.  The sun was well and truly over the yard-arm, so we rode the bus to the Star & Garter pub, to start the evening off with a Pub Quiz and an old movie that everyone could either watch or pull to pieces.  The movie last night was from 1937, Will Hay in "Oh, Mister Porter".

You can see more pictures from this weekend by following this link

Mainland London has events every day of the week and many special events every weekend.  Please be sure to check back to this blog during the week for a full listing of next weekends Concerts and Happenings.

Another tremendous weekend, great company and a lot of laughs.   Thanks to everyone who visited.  Thank you for participating in this community and for making Mainland London the place to be.

Saturday: PARTY in The Park and MAPOO LITTLE singing LIVE!

With events throughout the day including our world famous Coffin Race, the only place to be is Mainland London!

The Party in Regent's Park gets going today from 11am PDT (7pm UK) with Madame Lala playing her Land That Time Forgot Disco Remix.

At 12pm noon PDT (8pm UK) Mapoo Little takes to the stage singing LIVE, the songs of Tina Turner. Be sure to arrive early, this is a show you won't want to miss!

From 1pm PDT BAR Soho in the Park for the latest pop tunes!

Last night at Madame Lala's, the legendary 1970's performer, Demis Roussos wowed the crowd with a fantastic upbeat concert from his latest tour.   Songs including "Zorba" had everyone up on their feet and dancing to perhaps the most unlikely revue Mainland London has put on.... to date :)